Definition: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication.

The explosion in user-generated media including the videos,
blogs, and podcasts that now dominate our social lives, will
be fully felt in workplaces in the next decade. Communication
tools that break away from the static slide approach of
programs such as PowerPoint will become commonplace,
and with them expectations of worker ability to produce
content using these new forms will rise dramatically.

The next generation of workers will need to become fluent
in forms such as video, able to critically “read” and assess
them in the same way that they currently assess a paper or
presentation. They will also need to be comfortable creating
and presenting their own visual information. Knowledge of
fonts and layouts was once restricted to a small set of print
designers and typesetters, until word processing programs
brought this within the reach of everyday office workers.
Similarly, user-friendly production editing tools will make
video language—concepts such as frame, depth of field
etc—part of the common vernacular.

As immersive and visually stimulating presentation of
information becomes the norm, workers will need more sophisticated
skills to use these tools to engage and persuade
their audiences.